GM and Netflix join forces

to integrate electric vehicles into popular series

as part of an innovative visibility campaign.

Will Ferrell headlines this initiative,

jolting viewers with unexpected placements.

His comedic teasers disrupt iconic settings:

a massive EV parked near Bridgerton's carriages,

futuristic models invading Stranger Things' woods,

and modern chargers popping up in Squid Game.

The message lands through absurdity –

electric vehicles enhance narratives selectively,

not universally crammed into every storyline.

Netflix confirms strategic integrations

will occur in contemporary reality shows

like Queer Eye and Love Is Blind.

This bold campaign premieres

during Super Bowl LVII's broadcast,

turning commercials into conversation starters

about sustainable transportation's evolving role

in our collective screen imagination.

Not Bridgerton though. Definitely not there.

Will Ferrell is teaming up with General Motors (GM) to electrify the small screen, as part of GM's 2021 "Everybody In" campaign. This new collaboration aims to promote an all-electric future through a series of Super Bowl ads.

Netflix, a key player in the partnership, is integrating electric vehicles (EVs) into its popular shows and movies, such as Squid Game and Army of the Dead. The streaming giant is also committed to enhancing its sustainability efforts behind the scenes, with a pledge to support more eco-friendly productions.

Marian Lee, Netflix’s Chief Marketing Officer, emphasized the power of entertainment to spark cultural conversations. “At Netflix, we create content that can shape culture and inspire dialogue,” she stated. “Whether it’s viral TikTok dances from Wednesday or discussions on climate change from Don’t Look Up, we recognize the impact our platform can have. We are excited to partner with GM, a leader in the automotive industry, to highlight the importance of electric vehicles.”

Fans can catch a glimpse of Ferrell’s humorous take on EVs in two teaser ads, available now. The full commercial will debut on February 8th, with a featured spot during the Super Bowl on February 12th. For more details on Netflix's sustainability initiatives, visit their official site.

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