The weekend before Christmas is traditionally a challenging period for North American box office revenues, as many potential moviegoers are busy with shopping, traveling, and holiday preparations. Despite this, 2010's year-to-date domestic revenue crossed the $10 billion mark, only the second time in Hollywood history, though this is partly due to higher ticket prices rather than increased attendance.
Tron: Legacy 3D (Disney) - New Release
- Weekend Gross: $43.6 million
- International Gross: $23 million
- Global Total: $66.6 million
Despite high expectations and significant pre-release buzz, including a global marketing campaign and "Tron Night" events, the film fell short of the anticipated $50 million domestic opening. The movie's budget was around $150 million, with an additional $120 million spent on marketing. While it opened in 26 international markets, the domestic performance suggests that international success will be crucial for the film's overall profitability.
Yogi Bear 3D (Warner Bros) - New Release
- Weekend Gross: $16.7 million
Initial projections were more optimistic, predicting a $20-25 million opening. The film saw a 52% increase in matinee showings on Saturday, but the higher 3D ticket prices and mixed reviews may have dampened its appeal.
Narnia: The Voyage of the Dawn Treader 3D (Walden/Fox) - Second Week
- Weekend Gross: $12.4 million
- Cumulative Total: $42.7 million
The film experienced a 48% drop from its opening weekend, which is not uncommon for a second-week release, especially during a holiday period.
The Fighter (Relativity/Paramount) - Second Week Expansion
- Weekend Gross: $12.2 million
- Cumulative Total: $12.6 million
Paramount is pleased with the film's expansion, given its strong reviews (88% positive on Rotten Tomatoes) and an "A-" CinemaScore. The balanced audience demographics and positive word-of-mouth suggest a promising run, similar to last year's "Up in the Air."
The Tourist (GK Films/Sony) - Second Week
- Weekend Gross: $8.7 million
- Cumulative Total: $30.7 million
The film saw a 47% drop from its opening weekend, indicating a less enthusiastic reception compared to its star-studded cast.
Tangled 3D (Disney) - Fourth Week
- Weekend Gross: $8.6 million
- Cumulative Total: $129.7 million
Continuing its strong performance, "Tangled" is on track to surpass "Megamind" and has already made $97.8 million internationally, bringing its global total to $225.6 million.
Black Swan (Fox Searchlight) - Third Week Expansion
- Weekend Gross: $8.3 million
- Cumulative Total: $15.7 million
The Oscar-contender saw a successful wide expansion, with plans to add approximately 500 more theaters on December 22.
How Do You Know (Sony) - New Release
- Weekend Gross: $7.6 million
This romantic comedy, starring major talent, underperformed, failing to meet the studio's expectations. The modest opening suggests it may struggle to recoup its production and marketing costs.Disney's "Tron: Legacy 3D" Leads Box Office While Sony Faces Costly Misstep
The weekend box office saw Disney's "Tron: Legacy 3D" claim the top spot with a solid $43.6 million opening, including impressive midnight screenings that generated $3.6 million. The film performed particularly well in IMAX theaters, which accounted for over 25% of its midnight revenue - a higher percentage than blockbusters like "Iron Man 2," "Inception," and "Avatar."
Meanwhile, Sony Pictures faced a significant financial setback with Jim Brooks' "How Do You Know," which dramatically underperformed despite its star-studded cast. The romantic comedy, featuring Reese Witherspoon, Jack Nicholson, Owen Wilson, and Paul Rudd, struggled against competition from "Black Swan," which proved more appealing to female audiences.
Industry analysts point to the film's staggering $120 million budget as particularly problematic given its poor performance. The high production costs stemmed from Brooks' characteristically lengthy shooting schedule, full-salary payments to A-list talent, and expensive reshoots aimed at improving Witherspoon's character. With opening weekend numbers falling well below expectations, Sony may face a potential $50 million writeoff on the project.
In other box office news, "Harry Potter and the Deathly Hallows, Part 1" continued its strong run in its fifth week, adding $4.8 million to reach a cumulative total of $265.5 million. "Unstoppable" rounded out the top ten with $1.8 million in its sixth week.
The specialty film market saw positive performance from "The King's Speech," which earned $1 million across 43 theaters, while "Rabbit Hole" debuted in limited release with $55,000 from just five locations.
The weekend's results helped push 2010's year-to-date box office total past the $10 billion milestone, despite underperformance from Warner Bros.' family offering "Yogi Bear 3D."
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